The Silent Majority Shirts, Hats & Gifts

The story behind the design

The Silent Majority Design

In 1969 a president spoke to “the great silent majority” of Americans who work, pay their taxes and love their country without making noise about it. Our Premium design is an understated mark for them: “THE SILENT” in small letterspaced capitals over a large “MAJORITY,” a row of thirteen stars, fine rules and “Est. 1969.” Quiet luxury, on tees, hoodies, rope caps, journals and glassware.

The artwork. For the Americans who never needed a megaphone: Old Glory between rows of stars over a fine double rule, “THE SILENT” in spaced capitals and “MAJORITY” in a high-contrast Didone, signed “EST. 1969”. Understated, like the crest of a private club, in Old Glory red, white and blue.